SEO Friendly Stock Donation Page
What You'll Find in This Module:
- The most effective structure for a stock donation page that performs well across search platforms
- Headers that are search engine friendly, so that your donors can more easily find and support your cause
- Basic information about stock donation tax benefits and stock donation questions
- Opportunities to personalize the page with your organization's mission and impact
We always recommend having a stand alone landing page so donors and SEO can easily find you, like
www.yourorganization.org/donatestock/ or /donatestock/ or /stock.
Maximizing your stock donation page helps drive more traffic to your site which can lead to an increase in stock donations.
Before You Begin:
- Be sure you have your unique stock donation form code at the ready to embed on your site. This embeds just like a YouTube video. Click HERE for instructions. If you need your code again, please email us at support@thegivingblock.com to retrieve it.
- Pick a photo header that conveys your mission to draw a donor in visually and help them connect to your mission.
- Consider including just a few of the elements from the sample below while making it your own (please do not directly copy and paste as google may impose duplicate content penalties), or use the entire template as a guide for revamping your stock donation page.
- Familiarize yourself with these essential definitions:
- SEO: Search engine optimization (SEO) refers to the process of enhancing both the quality and quantity of website traffic directed towards a particular web page or website, primarily through organic (unpaid) search engine results. By employing various strategies, SEO aims to optimize a website's visibility and rank higher on search engine results pages.
- Donation Form: The Donation Form serves as a versatile tool for your organization, facilitating the acceptance of donations in various forms. With the Donation Form, you can effortlessly receive donations in over 100 accepted cryptocurrencies, stocks, cards, and DAF contributions. This inclusive approach ensures a seamless and convenient donation experience for your supporters.
Your Donation Form
Your donation form is your stock donation portal. It is important for donors to see it quickly, and to be able to recognize it from other TGB donation forms they might have already utilized. You want to achieve the path of least resistance for a stock donor and convey your partnership with The Giving Block. For these reasons, best practice is:
- Donation Form placed near the top right hand corner of the page
- Use the stock specific version of the donation form if you have a standalone stock giving page. If you are unsure of how to get the code for this form please reach out to support@thegivingblock.com. See instructions on how to embed your donation form here.
The Body of Your Page
Donate Stock to {Your Organization}
TGB Tip: If you have the ability to do so, tag the text above as an 'H1' header. Your page should only have one 'H1' header.
Making a stock donation to support {Your Organization} enables us to {summary of your mission}.
{Insert an example of 1:1 Impact Statements of what giving a gift to your organization can do}
Support {Your Organization} by making a charitable gift in stock. We accept donations in publicly traded, domestic common stocks.
How can I donate stock to {Your Organization}?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Donating stock is safe and easy. Using the donation form on this page, making a charitable gift of stock is a quick, five-step process:
- Select your stock ticker and confirm the company name in the donation form
- Enter your gift amount
- Type in your email and address info for the receipt
- Enter your brokerage account information
- Virtually sign & make your gift!
Upon making a donation, you will receive an email notification from The Giving Block that your gift is being processed. In some circumstances, you may need to take action with your broker. The email will have instructions on any next steps.
Charitable donations of stock are processed safely and typically within 6-8 business days with The Giving Block in partnership with Renaissance Charitable Foundation. Processing times can be longer during December or when dealing with restricted stock.
Why does {Your Organization} accept stock?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Stock fundraising is a critical donation revenue driver for nonprofit organizations like {Your Organization}.
With over 60% of Americans owning stock and billions in stock donated to US charities every year, stock donations can make a wide-reaching impact through philanthropy. Studies show that nonprofits that accept noncash assets typically grow 50% faster than those that do not and they grow 66% faster when they accept non cash securities such as stock.
Donating stock is also one of the most tax-efficient ways for individuals to support causes that matter to them. We are excited about what the future holds in the crypto and blockchain space, and believe that we've just scratched the surface of its true fundraising potential.
Which stocks do you accept?
TGB Tip: If you have the ability to do so, tag the text above as an 'H3' header.
We currently accept publicly traded, domestic common stock.
We are continually in the process of adding support for new assets to donate, so please check back soon for more giving options.
Are stock donations tax-deductible?
TGB Tip: If you have the ability to do so, tag the text above as an 'H3' header.
Yes! Stock donations are one of the most tax-efficient ways to give to charity. Your stock donation is tax-deductible to the extent permitted by law; if you pay taxes in the U.S. By making a charitable gift, you may also be eligible to significantly reduce what you would otherwise owe in capital gains taxes.
As with any tax-related questions, be sure to consult with a qualified, professional tax advisor.
I need assistance with my donation. How can I get in touch?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Thank you for your interest in supporting {Your Organization}. To contact us about making a stock donation, please send us an email at {contact email address} with the subject line, 'Stock Donation.'
Refund Policy
We strongly suggest that you explicitly treat all Stock donations as final and do not offer refunds. Also make it clear that no goods, services or airdrops will be offered in exchange for Stock donations. For more information on refunds at The Giving Block, please visit the Refund FAQ.
Here is an example for your Stock giving webpage:
"All Stock donations made via The Giving Block are non refundable. We are not able to give refunds if you changed your mind or made the wrong decision."
Optimize
Follow this checklist to ensure you have optimized your page:
- Check out your donation page on a mobile device and be sure it is also optimized for mobile use
- Include links to this page in other areas of your website:
- Ways to Give Page
- Main Donation Page
- Drop-Down Donate Menu
Key Takeaways:
- Making your website SEO Friendly will boost views on your stock donation page.
- Including key words in the text on your stock donation page will help donors be able to easily find you through search engines. Be sure these keywords include terms related directly to your mission as well as the locations you impact.
- Educating stock donors on the tax benefits of contributing stock is necessary to drive fundraising. Many donors who hold stock in a brokerage account are not aware of the tax benefits of giving to charity. Helping donors understand the tax benefit can be critical to success
- The donation form placement on your page should provide the path of least resistance for a stock donor to be able to easily give to you.
Stellar Stock Giving Page Examples by TGB Clients