SEO Friendly DAF Donation Page
What You'll Find in This Module:
- The most effective structure for a DAF donation page that performs well across search platforms
- Headers that are search engine friendly, so that your donors can easily find and support your cause
- Basic information about DAF taxes and DAF donation questions
- Opportunities to personalize the page with your organization's mission and impact
We always recommend having a stand alone landing page so donors and SEO can easily find you, like :
www.yourorganization.org/donatedaf/ or /donatedaf/ or /daf.
Maximizing your DAF donation page helps drive more traffic to your site which can lead to an increase in DAF donations.
Before You Begin:
- Be sure you have your unique donation form code ready to embed on your site. This embeds just like a YouTube video. Click the links below for instructions:
How to embed your Individual Donation Form
How to embed your all in one donation form
- Pick a photo header that conveys your mission to draw a donor in visually and tug at those heart strings.
- Consider including just a few of the elements from the sample below while making it your own, or use the entire template as a guide for revamping your DAF donation page.
- Familiarize yourself with these essential definitions:
- DAF: A Donor Advised Fund (DAF) is an investment account specifically designed to promote charitable giving while offering tax incentives. Donors contribute funds to the account, which are then invested. The generated returns from these investments are subsequently distributed to designated nonprofit recipients. To delve deeper into DAFs, refer to this comprehensive resource.
- SEO: Search engine optimization (SEO) refers to the process of enhancing both the quality and quantity of website traffic directed towards a particular web page or website, primarily through organic (unpaid) search engine results. By employing various strategies, SEO aims to optimize a website's visibility and rank higher on search engine results pages.
- Donation form: The donation form serves as a versatile tool for your organization, facilitating the acceptance of donations in various forms. With the Widget/ donation form, you can effortlessly receive donations in over 100 accepted cryptocurrencies, stocks, cards, and DAF contributions. This inclusive approach ensures a seamless and convenient donation experience for your supporters.
Your Donation Form
Your donation form is your DAF donation portal. It is important for donors to see it quickly, and to be able to recognize it from other TGB donation form they might have already utilized. You want to achieve the path of least resistance for a DAF donor and convey your partnership with our trusted non-cash asset donation company. For these reasons, best practice is:
- Donation Form placed near the top right hand corner of the page
- Use the DAF specific version of the donation form for your DAF giving page. This will ensure that the process is as simple as possible for your donors. Please reach out to the team at support@thegivingblock.com if you need help to get the code for this.
To access detailed instructions on embedding your donation form into your donation page, please refer to this informative article.
The Body of Your Page
Donate DAFs to {Your Organization}
TGB Tip: If you have the ability to do so, tag the text above as an 'H1' header. Your page should only have one 'H1' header.
Making a donation from your DAF to support {Your Organization} enables us to {summary of your mission}.
{Insert an example of 1:1 Impact Statements of what giving a gift to your organization can do}
Support {Your Organization} by making a charitable gift using donations from your DAF.
How can I donate DAFs to {Your Organization}?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Donating from your Donor Advised Funds is safe, easy, and fast. Using the donation form on this page, making a charitable gift is a quick process:
- Select the DAF provider and login directly to your account
- Check your DAF account balance and enter your desired gift amount
- Share your personal information (i.e. email and address) for your receipt records
- Select if you would like to cover the processing fee, as well as need leave a note or designation (if applicable)
- Hit submit and your grant donation request is complete! ??
Upon making a donation, you can elect to receive an automatic grant request confirmation that will be sent to the email address you provided.
Why does {Your Organization} accept DAFs?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Donating from your Donor-Advised Fund (DAF) is a smart and impactful way to give to [your organization name] . Here are several reasons why you should grant from your DAF today:
I need assistance with my donation. How can I get in touch?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Thank you for your interest in supporting {Your Organization}. To contact us about making a donation/grant from your Donor Advised Fund, please send us an email at {contact email address} with the subject line, 'DAF Donation.'
Refund Policy
Due to the nature of DAFs, once a donor's DAF grant request to an eligible 501c3 is accepted, it can't be revoked or refunded. Because of this, all DAF donations should be treated as final and do not offer refunds. Also make it clear that no goods, services or airdrops will be offered in exchange for DAF donations. For more information on refunds at The Giving Block, please visit our Refund FAQ.
Here is an example for your DAF giving webpage:
"All DAF donations made via The Giving Block are non refundable. We are not able to give refunds if you changed your mind or made the wrong decision."
Optimize
Follow this checklist to ensure you have optimized your page:
- Check out your donation page on a mobile device and be sure it is also optimized for mobile use
- Include links to this page in other areas of your website:
- Ways to Give Page
- Main Donation Page
- Drop-Down Donate Menu
5 Key Takeaways:
Key Takeaways:
- Making your website SEO Friendly will boost views on your donation page.
- Including keywords in the text on your DAF donation page will help donors be able to easily find you through search engines. Be sure these keywords include terms related directly to your mission as well as the locations you impact.
- Educating DAF donors on the tax benefits of contributing Donor Advised Funds are necessary to drive fundraising. Helping donors understand the tax benefit can be critical to success.
- The donation form placement on your page should provide the path of least resistance for a DAF donor to be able to easily give to you.