SEO Friendly Crypto Donation Page
What You'll Find in This Module:
- The most effective structure for a crypto donation page that performs well across search platforms
- Headers that are search engine friendly, so that your donors can more easily find and support your cause
- Basic information about crypto taxes and crypto donation questions
- Opportunities to personalize the page with your organization's mission and impact
We recommend having a stand alone landing page so donors and SEO can easily find you, like:
www.yourorganization.org/donatecryptocurrency/ or /donatecrypto/ or /crypto.
Maximizing your crypto donation page helps drive more traffic to your site which can lead to an increase in crypto donations.
Before You Begin:
- Be sure you have your unique donation form code at the ready to embed on your site. This embeds just like a YouTube video. Click HERE for instructions. If you need your code again, please email us at support@thegivingblock.com to retrieve it. For some website platforms, such as wix, squarespace, and wordpress there may be additional steps required to get the form to show correctly.
- Pick a photo header that conveys your mission to draw a donor in visually and tug at those heart strings.
- Consider including just a few of the elements from the sample below while making it your own, or use the entire template as a guide for revamping your crypto donation page. Please don't just copy and paste the content, instead rewrite it in your own organization's unique voice and tone so that it fits in with the rest of your website and avoids any duplicate content penalties from Google.
- Familiarize yourself with these essential definitions:
- SEO: Search engine optimization (SEO) refers to the process of enhancing both the quality and quantity of website traffic directed towards a particular web page or website, primarily through organic (unpaid) search engine results. By employing various strategies, SEO aims to optimize a website's visibility and rank higher on search engine results pages.
- Donation Form: The Donation Form serves as a versatile tool for your organization, facilitating the acceptance of donations in various forms. With the Donation Form, you can effortlessly receive donations in over 100 accepted cryptocurrencies, stocks, cards, and DAF contributions. This inclusive approach ensures a seamless and convenient donation experience for your supporters.
Your Donation Form
Your donation form is your cryptocurrency donation portal. It is important for donors to see it quickly, and to be able to recognize it from other TGB donation forms they might have already utilized. You want to achieve path of least resistance for a crypto donor and convey your partnership with our trusted crypto company. For these reasons, best practice is:
- Donation Form placed near the top right hand corner of the page
The Body of Your Page
Donate Cryptocurrency to {Your Organization}
TGB Tip: If you have the ability to do so, tag the text above as an 'H1' header. Your page should only have one 'H1' header.
Making a cryptocurrency donation to support {Your Organization} enables us to {summary of your mission}.
{Insert an example of 1:1 Impact Statements of what giving a gift to your organization can do}
Support {Your Organization} by making a charitable gift in cryptocurrency. We accept donations in Bitcoin, Ethereum, and over 100 additional leading cryptocurrencies.
How can I donate cryptocurrency to {Your Organization}?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Donating crypto is safe, easy, and fast. Using the donation form on this page, making a charitable gift is a quick three-step process:
- Select your preferred crypto and enter your gift amount
- Type in your email and basic info (or choose to give anonymously)
- Make your gift!
Upon making a donation, you can elect to receive an automatically generated tax receipt that will be sent to the email address you provide after a certain amount of confirmations of the transaction on the blockchain. This confirmation of your donation will help you close the loop when calculating your taxes.
Crypto charitable donations are processed quickly and safely with The Giving Block and Gemini Trust Exchange.
Why does {Your Organization} accept cryptocurrency?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Crypto Philanthropy is a new and thrilling fundraising avenue for nonprofit organizations like {Your Organization}. With more than 300 million crypto users worldwide and the value of many cryptocurrencies rising, the crypto community is in a position to make a wide-reaching impact through philanthropy. Donating crypto is also one of the most tax-efficient ways for individuals to support causes that matter to them. We are excited about what the future holds in the crypto and blockchain space, and believe that we've just scratched the surface of its true fundraising potential.
Which cryptocurrencies do you accept?
TGB Tip: If you have the ability to do so, tag the text above as an 'H3' header.
We currently accept more than 100 cryptocurrencies, including:
Bitcoin (BTC), Ethereum (ETH), USD Coin (USD), Tether (USDT), XRP (XRP), Avalanche (AVAX), Samoyedcoin (SAMO), Galxe (GAL), STEPN (GMT), Tune.FM (JAM), Chiliz (CHZ), Qredo (QRDO), Polkadot (DOT), Solana (SOL), Dogecoin (DOGE), Shiba Inu (SHIB), Polygon (MATIC), Dai (DAI), Litecoin (LTC), ChainLink (LINK), Uniswap (UNI), Bitcoin Cash (BCH), Decentraland (MANA), Filecoin (FIL), The Sandbox (SAND), ApeCoin (APE), Fantom (FTM), Axie Infinity Shards (AXS), Tezos (XTZ), Aave (AAVE), Zcash (ZEC), Maker (MKR), The Graph (GRT), Gala (GALA), Quant (QNT), Enjin Coin (ENJ), Loopring (LRC), Synthetix (SNX), Basic Attention Token (BAT), Curve Dao Token (CRV), Amp (AMP), Compound (COMP), Skale (SKL), PAX Gold (PAXG), yearn.finance (YFI), Ankr (ANKR), 0x (ZRX), Livepeer (LPT), Render Token (RNDR), Dogelon Mars (ELON), UMA (UMA), SushiSwap (SUSHI), Storj (STORJ), Ren (REN), Lido (LDO), Ethereum Name Service (ENS), Injective (INJ), Fetch.ai (FET), Orchid (OXT), API3 (API3), Mask Network (MASK), Somnium Space (CUBE), Gemini Dollar (GUSD) and more!
We are continually in the process of adding support for new cryptocurrencies, so please check back soon for more giving options.
If you don't see a cryptocurrency you would like to donate in, please fill out this form to be connected with our Crypto Philanthropy partners at The Giving Block.
Are crypto donations tax-deductible?
TGB Tip: If you have the ability to do so, tag the text above as an 'H3' header. The following content is specific to US 501(C)3 organizations and donors who are US taxpayers
Yes! Crypto donations are one of the most tax-efficient ways to give to charity. Your crypto donation is tax-deductible to the fullest extent permitted by law if you pay taxes in the U.S. By making a charitable gift, you may also be eligible to significantly reduce what you would otherwise owe in capital gains taxes.
As with any tax-related questions, be sure to consult with a qualified, professional tax advisor. Get more information about lowering your crypto taxes.
I need assistance with my donation. How can I get in touch?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Thank you for your interest in supporting {Your Organization}. To contact us about making a crypto donation, please send us an email at {contact email address} with the subject line, 'Crypto Donation.'
Refund Policy
We strongly suggest that you explicitly treat all cryptocurrency donations as final and do not offer refunds. Also make it clear that no goods, services or airdrops will be offered in exchange for cryptocurrency donations. For more information on refunds at The Giving Block, please visit our Refund FAQ.
Here is an example for your crypto giving webpage:
"All cryptocurrency donations made via The Giving Block are non refundable. We are not able to give refunds if you changed your mind, sent the wrong cryptocurrency or made the wrong decision."
Donors Please Read - IMPORTANT:
Please only send the exact cryptocurrency listed on the blockchain mentioned on the donation form. Do not send any other cryptocurrencies (including layer 2, wrapped tokens, NFTs or other ERC-20 tokens not listed) as these are unsupported and may result in loss of donation. If you wish to donate a token that is not supported, please reach out to The Giving Block's Private Client Services team here.
Optimize
Follow this checklist to ensure you have optimized your page:
- Check out your donation page on a mobile device and be sure it is also optimized for mobile use
- Include links to this page in other areas of your website:
- Ways to Give Page
- Main Donation Page
- Drop-Down Donate Menu
Key Takeaways:
- Making your website SEO Friendly will boost views on your donation page.
- Ensuring that your page is easy to navigate to from your menus will ensure that potential donors don't get lost and abandon the donation process. Test this out of people who are not familiar with your website.
- Including key words in the text on your crypto donation page will help donors be able to easily find your organization through search engines. Be sure these keywords include terms related directly to your mission as well as the locations you impact.
- Listing out the accepted cryptocurrencies might not be pretty, but it is critical for those crypto donors to be able to find you.
- Educating crypto donors on the tax benefits of giving crypto to your organization is necessary as you are on the forefront of crypto philanthropy and many crypto holders do not yet know the tax benefits of giving to charity.
- The donation form placement on your page should provide the path of least resistance for a crypto donor to be able to easily give to you.