SEO Friendly All In One Donation Page
What You'll Find in This Module:
- The most effective structure for a giving page that performs well across search platforms
- Headers that are search engine friendly, so that your donors can more easily find and support your cause
- Basic information about taxes and donation questions
- Opportunities to personalize the page with your organization's mission and impact
We always recommend having a stand alone landing page so donors and SEO can easily find you. For step-by-step guidance on creating effective standalone landing pages, explore these articles:
To optimize your landing page URL, we recommend using: www.yourorganization.org/donate/ or /giving/ or /donatenow.
Maximizing your non-cash asset giving page helps drive more traffic to your site which can lead to an increase in donations.
Before You Begin:
- Be sure you have your unique donation form code ready to embed on your site. This embeds just like a YouTube video. If you need your code again, please read this article on How to Embed Your All-In-One Donation Form. For some website platforms, such as Wix, Squarespace, and WordPress there may be additional steps required to get the form to show correctly.
- Pick a photo header that conveys your mission to draw a donor in visually and tug at those heartstrings.
- Consider including just a few of the elements from the sample below while making it your own, or use the entire template as a guide for revamping your giving page. Please don't just copy and paste the content, instead rewrite it in your own organization's unique voice and tone so that it fits in with the rest of your website and avoids any duplicate content penalties from Google.
- Familiarize yourself with these essential definitions:
- SEO: Search engine optimization (SEO) refers to the process of enhancing both the quality and quantity of website traffic directed towards a particular web page or website, primarily through organic (unpaid) search engine results. By employing various strategies, SEO aims to optimize a website's visibility and rank higher on search engine results pages.
- Donation Form: The Donation Form serves as a versatile tool for your organization, facilitating the acceptance of donations in various forms. With the Donation Form, you can effortlessly receive donations in over 100 accepted cryptocurrencies, stocks, cards, and DAF contributions. This inclusive approach ensures a seamless and convenient donation experience for your supporters.
Your Donation Form
Your donation form is your donation portal. It is crucial for donors to see it quickly, to help increase donation conversion.
Please see our How to Embed Your All-In-One Donation Form article to find instructions on how to embed the donation form on your website.
The Body of Your Page
Donate non-cash assets to {Your Organization}
TGB Tip:If you have the ability to do so, tag the text above as an 'H1' header. Your page should only have one 'H1' header.
Making a non-cash donation to support {Your Organization} enables us to {summary of your mission}.
{Insert an example of 1:1 Impact Statements of what giving a gift to your organization can do}
Support {Your Organization} by making a charitable gift. We accept donations in 100+ Cryptocurrencies, Stock, DAF, and Card.
How can I donate cryptocurrency to {Your Organization}?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Donating crypto is safe, easy, and fast. Using the donation form on this page, making a charitable gift is a quick three-step process:
- Select your preferred crypto and enter your gift amount
- Type in your email and basic info (or choose to give anonymously)
- Make your gift!
Upon making a donation, you can elect to receive an automatically generated tax receipt that will be sent to the email address you provide after a certain amount of confirmations of the transaction on the blockchain. This confirmation of your donation will help you close the loop when calculating your taxes.
Crypto charitable donations are processed quickly and safely with The Giving Block.
How can I donate stock to {Your Organization}?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Donating stock is safe and easy. Using the donation form on this page, making a charitable gift of stock is a quick, five-step process:
-
Select your stock ticker and confirm the company name in the donation form
-
Enter your gift amount
-
Type in your email and address info for the receipt
-
Enter your brokerage account information
-
Virtually sign & make your gift!
Upon making a donation, you will receive an email notification from The Giving Block that your gift is being processed. In some circumstances, you may need to take action with your broker. The email will have instructions on any next steps.
Charitable donations of stock are processed safely and typically within 6-8 business days with The Giving Block in partnership with Renaissance Charitable Foundation. Processing times can be longer during December or when dealing with restricted stock.
How can I donate DAFs to {Your Organization}?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Donating from your Donor Advised Funds is safe, easy, and fast. Using the donation form on this page, making a charitable gift is a quick process:
- Select the DAF ticker and confirm the company name in the widget
- Enter your gift amount
- Type in your email and address info for the receipt
- Enter your brokerage account information
- Virtually sign & make your gift!
Upon making a donation, you can elect to receive an automatically generated receipt that will be sent to the email address you provide.
Grants and donations from your DAF are processed quickly and safely with The Giving Block.
Why does {Your Organization} accept cryptocurrency?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Crypto Philanthropy is a new and thrilling fundraising avenue for nonprofit organizations like {Your Organization}. With more than 300 million crypto users worldwide and the value of many cryptocurrencies rising, the crypto community is in a position to make a wide-reaching impact through philanthropy. Donating crypto is also one of the most tax-efficient ways for individuals to support causes that matter to them. We are excited about what the future holds in the crypto and blockchain space, and believe that we've just scratched the surface of its true fundraising potential.
Why does {Your Organization} accept stock?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Stock fundraising is a critical donation revenue driver for nonprofit organizations like {Your Organization}.
With over 60% of Americans owning stock and billions in stock donated to US charities every year, stock donations can make a wide-reaching impact through philanthropy. Studies show that nonprofits that accept noncash assets typically grow 50% faster than those that do not and they grow 66% faster when they accept non-cash securities such as stock.
Donating stock is also one of the most tax-efficient ways for individuals to support causes that matter to them. We are excited about what the future holds in the crypto and blockchain space, and believe that we've just scratched the surface of its true fundraising potential.
Why does {Your Organization} accept DAFs?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Donating from your Donor-Advised Fund (DAF) is a smart and impactful way to give to [your organization name] .
Which cryptocurrencies do you accept?
TGB Tip: If you have the ability to do so, tag the text above as an 'H3' header.
We currently accept more than 100 cryptocurrencies, including:
Bitcoin (BTC), Ethereum (ETH), USD Coin (USD), Tether (USDT), XRP (XRP), Avalanche (AVAX), Samoyedcoin (SAMO), Galxe (GAL), STEPN (GMT), Tune.FM (JAM), Chiliz (CHZ), Qredo (QRDO), Polkadot (DOT), Solana (SOL), Dogecoin (DOGE), Shiba Inu (SHIB), Polygon (MATIC), Dai (DAI), Litecoin (LTC), ChainLink (LINK), Uniswap (UNI), Bitcoin Cash (BCH), Decentraland (MANA), Filecoin (FIL), The Sandbox (SAND), ApeCoin (APE), Fantom (FTM), Axie Infinity Shards (AXS), Tezos (XTZ), Aave (AAVE), Zcash (ZEC), Maker (MKR), The Graph (GRT), Gala (GALA), Quant (QNT), Enjin Coin (ENJ), Loopring (LRC), Synthetix (SNX), Basic Attention Token (BAT), Curve Dao Token (CRV), Amp (AMP), Compound (COMP), Skale (SKL), PAX Gold (PAXG), yearn.finance (YFI), Ankr (ANKR), 0x (ZRX), Livepeer (LPT), Render Token (RNDR), Dogelon Mars (ELON), UMA (UMA), SushiSwap (SUSHI), Storj (STORJ), Ren (REN), Lido (LDO), Ethereum Name Service (ENS), Injective (INJ), Fetch.ai (FET), Orchid (OXT), API3 (API3), Mask Network (MASK), Somnium Space (CUBE), Gemini Dollar (GUSD) and more!
We are continually in the process of adding support for new cryptocurrencies, so please check back soon for more giving options.
If you don't see a cryptocurrency you would like to donate in, please fill out this form to be connected with our Crypto Philanthropy partners at The Giving Block.
I need assistance with my donation. How can I get in touch?
TGB Tip: If you have the ability to do so, tag the text above as an 'H2' header.
Thank you for your interest in supporting {Your Organization}. To contact us about making a donation, please send us an email at {contact email address} with the subject line, 'Crypto Donation', 'Stock Donation', 'DAF Donation', or 'Card Donation'.
Key Takeaways:
- Making your website SEO Friendly will boost views on your giving page.
- Ensuring that your page is easy to navigate to from your menus will ensure that potential donors don't get lost and abandon the donation process. Test this out of people who are not familiar with your website.
- Including keywords in the text on your giving page will help donors be able to easily find your organization through search engines. Be sure these keywords include terms related directly to your mission as well as the locations you impact.
- Listing out the accepted cryptocurrencies might not be pretty, but it is critical for those crypto donors to be able to find you.
- Educating donors on the tax benefits of contributing Non-Cash Assets is necessary to drive fundraising. Helping donors understand the tax benefit can be critical to success.
- The donation form placement on your page should provide the path of least resistance for a donor to be able to easily give to you.