In order to maximize all donation opportunities for non cash assets you want to make the process as simple as possible in the least amount of steps. This means you need clear menus that are easy to navigate and direct the donor exactly where they need to go, every single time.
The easiest way to do this is from your main menu, footer menu and from your main donation pages.
Donation Options:
Below is a great example of simple and easy to navigate drop down menu design:
They feature 'Give Now' 'Give Monthly' 'Donate Stock' 'Donate Crypto' and 'More Ways to Give'
To explore Operation Broken Silence's exceptional donation pages, please visit their website.
Ways To Give:
You can also include the drop down option under 'Ways to Give', 'Support Us' or similar intuitively named menu options. Remember the more prominent and easier to find, the more likely a donation will occur.
To explore Feed The Children's exceptional donation pages, please visit their website.
To learn more, please reference out 'Other Ways to Give' Guide here
Footer Menus
Don't forget your footer menu, these are an important way of ensuring that your website is easy to navigate and they help with SEO. Including links to your 'Other Ways to Give' page as well as submenus that link to each method of giving are great for improving navigation.
The next step in the checklist is the Universal "Donate Assets" Snippet! As you progress through the checklist, make sure to revisit it and mark each step as completed.