Effective Email Campaigns: Informing Donors About Crypto, Stock, and DAF Contributions

Email marketing is a powerful tool for nonprofits looking to diversify their fundraising strategies and tap into the growing revenue streams of crypto, stock, and donor-advised fund (DAF) donations. This guide will provide best practices for email fundraising, as well as sample templates that your team can implement today.

Best Practices for Email Campaign Fundraising

Segment Your Donor Audience

1. Crypto Enthusiasts: Target individuals who have shown an interest in cryptocurrency.
2. Stock Donors: Focus on potential donors who might have stocks and are looking for tax-efficient ways to give.
3. DAF Holders: Reach out to individuals who have donor-advised funds and might be seeking causes to support.
4. If you don't want to segment your audience by their preferred giving type, that's perfectly fine! You can send your message to your entire donor list, and include information about various donation options, such as crypto, stocks, and donor-advised funds, as alternatives to standard cash and card donations.

Personalize Your Emails

1. Update your email template to use the donors first name to create a connection
   1. If you are sending a 1:1 email communication, always reference their past support of your nonprofit and how it made a difference to your mission.
2. Tailor the email content to match the interests and preferences of the donor segmentation. This could be as simple as connecting a certain program or giving circle based on your audience.

Highlight Tax Benefits for the Donor

1. Share the tax benefits of donating crypto or stock.
   1. Check out the Crypto Tax Basics for Your Donors article - includes ready-to-send email template.
2. Describe how donor-advised funds work and the ease of donating through them.

Provide Clear Instructions on How to Make a Donation

1. Include step-by-step guides on how to donate crypto, stocks, or through a DAF.
   1. How a Crypto Donation Works
   2. How a Stock Donation Works
   3. How a Donor-Advised Fund (DAF) Works
2. Offer support and contact information for any questions.

Show Impact

1. Share stories and programmatic data showing how donations have made a difference.
2. Use visuals - like photos and video - and donor testimonials to create an emotional connection.

Create a Sense of Urgency

1. Use time-sensitive language to encourage immediate action.
2. Highlight matching gift opportunities or specific campaign deadlines (if applicable).

Optimize for Mobile  

1. Ensure your emails are mobile-friendly.
2. Use concise and compelling subject lines to grab attention.

Email Templates

Template 1: Crypto Donations

Subject: Multiply Your Impact with a Crypto Donation Today!

Hi [First Name],

We are excited to announce that [Nonprofit Name] is now accepting cryptocurrency donations! Donating crypto is a tax-efficient way to support our mission and make a difference. A donation today could:

• [Insert Impact Statement]
• [Insert Impact Statement]
• [Insert Impact Statement]

Why Crypto?

• Tax Benefits -  Donating crypto directly can help you avoid capital gains tax.
• Ease of Giving - The process is simple and secure.

How to Donate Crypto:

1. Visit [Crypto Donation Page URL].
2. Select the type of cryptocurrency you wish to donate.
3. Follow the instructions to complete your donation
4. Your donation is complete ??

Your support today can help us [insert mission]. 

Together, we can make a difference.

[Insert Donation Button]

Thank you for your generosity!

[Your Name]

[Your Title]

[Nonprofit Name]

[Contact Information]

Template 2: Stock Donations

Subject: Turn Your Stocks into Impactful Donations Today!

Dear [First Name],

Did you know that donating stocks is one of the most tax-efficient ways to support [Nonprofit Name]? By donating appreciated securities, you can make a bigger impact without affecting your cash flow.

Benefits of Donating Stocks

• Tax Efficiency - Avoid capital gains tax and receive a charitable deduction.
  • Use our free tax benefit calculator to estimate your tax deductions!
• Impact - Your donation helps us continue our vital work in [insert your mission].

How to Donate Stocks:

1. Visit [Stock Donation Page URL].
2. Enter the donations stock ticker, shares and contact information
3. Continue to follow the instructions to complete your donation
4. Your donation is complete ??

For assistance, please reach out to [Contact Person] at [Contact Email/Phone].

Thank you for considering a stock donation. Your support is invaluable.

Sincerely,

[Your Name]

[Your Title]

[Nonprofit Name]

[Contact Information]

Template 3: Donor-Advised Funds

Subject: Save [Mission Focus] with a Donor-Advised Funds Gift Today

Dear [First Name],

If you have a donor-advised fund (DAF), you can easily recommend grants to support [Nonprofit Name]. Donor-advised funds offer a flexible and tax-efficient way to manage your charitable giving.

Why Use Your DAF to Donate?

• Tax Benefits: Contributions to your DAF are tax-deductible.
• Convenience: Manage all your charitable giving from one account.

How to Make a DAF Gift:

1. Visit [DAF Donation Page URL].
2. Select your preferred DAF provider and login
3. Identify the grant amount you want to give and continue to follow the instructions
4. Your donation is complete ??

Your generosity through your DAF helps us [briefly describe the impact]. Thank you for your continued support!

Warm regards,

[Your Name]

[Your Title]

[Nonprofit Name]

[Contact Information]

Summary

Email fundraising for crypto, stock, and donor-advised fund donations can be highly effective when done right. By segmenting your audience, personalizing your messages, highlighting benefits, and providing clear instructions, you can engage new donors and boost your fundraising efforts. Use the provided templates as a starting point and tailor them to fit your nonprofit's voice and mission. Happy fundraising!