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Power Fundraising Success Track

Minimal Track

Power Track 🚀

Three Hours Per Week

  • Readiness
  • Email Fundraising
  • Social Media Fundraising
  • In-Person Fundraising
  • Direct Mail Fundraising

“A True Fundraising Program”

September Action Timeline

Streamline your end of year giving with our Fundraising Action Timeline!

We’ve removed the guesswork of what to do and when to do it by creating a clear, week-by-week activation plan tailored to your chosen Power Fundraising Success Track to ensure an impactful giving season.

  • Week of September 10 - Register for and attend the Q3 All-Client Meeting: Introducing Your End of Year Toolkit.
  • Week of September 17 - Explore your 2024 End of Year Toolkit and choose your Fundraising Success Track.
  • Week of September 24 - Schedule an internal staff meeting to review the 2024 End of Year Toolkit, assign Q4 tasks, and develop an action plan to prepare for the end-of-year fundraising season.
    • ✨Bonus: Host an all staff Lunch n’ Learn on “Crypto Philanthropy 101”

Your End of Year Activations

Readiness

Email Fundraising

  • Highlight crypto, stocks, and DAFs in existing donor email campaigns
    • Sub-list Ensure these giving options are prominently featured in your current fundraising emails.
  • Create an email campaign for Crypto Giving Tuesday
    • Create a series of countdown emails leading up to Crypto Giving Tuesday, showcasing different aspects of your campaign like impact stories, donor highlights, and exclusive incentives to build anticipation.
  • Launch 🚀 an email campaign in December emphasizing the tax deadline.
    • Send emails in December reminding donors of the tax benefits of giving before the end of year deadline.

🌟Bonus Strategy - Customize one of our template emails for your nonprofit and share it with key volunteers and board members. They can then send it to their personal and professional networks, encouraging donations in their honor.

Social Media Fundraising

  • Launch a Crypto Giving Tuesday social media campaign (December 3rd)
    • Highlight the impact of crypto donations by creating and sharing social content leading up to, on the day of, and after the event.
  • Integrate consistent crypto philanthropy language in your current content planning
    • Use infographics, short videos, and Q&A sessions to demystify crypto donations for your audience.
  • Create a social media contest to engage donors
    • Run contests where participants can win prizes by sharing your crypto donation campaign, tagging friends, or creating their own posts about why they support your cause.
  • Engage with crypto donor communities
    • Participate in discussions, direct message (DM) community members, like and follow pages, and share your nonprofit's mission and donation options.

🌟Bonus Strategy - Leverage paid social media ads to amplify your giving season fundraising by targeting Web 3.0/crypto audiences with a call-to-action to either make a donation or “follow” your social media page to build your community.

In-Person Fundraising

  • Review your existing Q3 & Q4 fundraising and programmatic events.
    • Assess where crypto fundraising can fit into your upcoming events.
  • Download "The Art of In-Person Fundraising with Crypto Guide"
    • Choose at least one crypto strategy to integrate into your events.
    • Include this customizable crypto flier at each event and in donor swag bags (if applicable)
  • Include crypto as a giving option in your pre- and post-event communications.
    • Highlight crypto donations in emails, invitations, and thank-you notes.
  • Pitch a new "Crypto Innovator" event sponsorship level to corporate sponsors.
    • Explore opportunities for new revenue by targeting existing and prospective sponsors with this innovative offering.

🌟Bonus Strategy - Engage crypto donors with live demonstrations by hosting one during your event to show how easy it is to make a crypto donation. This approach can demystify the process for attendees and encourage their participation.

Direct Mail Fundraising

  • Include QR Codes in your existing direct mail appeals for easy access to your crypto, stock and/or donation pages
    • Add QR codes that link directly to your donation pages for crypto, stocks, and DAFs. Use the 'Modernizing Direct Mail Guide' for free QR code generation.
  • Highlight crypto, stock, and DAF giving options prominently in your year-end mailers
    • Feature these giving options prominently in your year-end mailers. Use the customizable postcard or flier to showcase your acceptance of these gifts and include impact statements to demonstrate how donations can support your mission.
    • Add a "P.S." section in your direct mail letter to emphasize crypto, stock, or DAF giving as a unique and impactful way to support your cause.
  • Craft a personalized, crypto-specific direct appeal
    • Tailor your appeal to resonate with donors by personalizing the message around Crypto Giving Tuesday or December, highlighting the tax benefits of alternative donations like crypto.

🌟Bonus Strategy - Promote a matching gift challenge targeting crypto, stock, or DAF donations. Highlight that all donations made through these methods will be matched by a generous donor or sponsor up to a certain amount.

Gratitude

Additional Knowledge Base Resources

Template Vault

Welcome to your Template Vault! Use these easy-to-implement email, social media, in-person, and direct mail fundraising templates to create effective, donation-driven campaigns during the giving season.

🎨 Customizable Design Assets

It’s time to get creative and customize these visuals to match your brand and make a lasting impression to your donor base!

Using Canva

All of our graphics are available as templates in Canva, a free-to-use online graphic design tool. Canva is a simple drag-and-drop experience, making graphic design simple and easy for marketers & designers of all levels. You will need a free Canva account to access these files.

New to Canva? Learn the basics here:

https://www.canva.com/designschool/tutorials/getting-started/

Our templates are also available as standalone graphics that your team can edit in Photoshop, Illustrator or other design programs.

Email Fundraising Assets

Email design is just as important as the content itself. A well-crafted email layout not only grabs attention but also enhances the readability of your message, making it easier for your donors to engage with your content. To help you make the most of your email campaigns, we’ve created customizable assets to help you showcase new giving options in your emails.

Header

Header
Customize on Canva Here

Banner

Banner
Customize on Canva Here

Footer

Footer
Customize on Canva Here

Icons

Crypto

Crypto Icon
Customize on Canva Here

Stock

Stock Icon
Customize on Canva Here

DAF

DAF
Customize on Canva Here

Flow Diagrams

Crypto Flow

Canva-Crypto-Flow-WebP
Customize on Canva Here

Stock Flow

Stock Flow
Customize on Canva Here

DAF Flow

DAF Flow
Customize on Canva Here

Social Media Fundraising Assets

Get hype! Celebrate the donations you receive and encourage more donations by posting your wins throughout Crypto Giving Tuesday – use the Milestone template, edit your donation amount and share with your followers.

Save The Date

Save The Date
Customize on Canva here

Announcement

Announcement
Customize on Canva here

Milestones

Milestones
Customize on Canva here

Thank You

Thank You
Customize on Canva here

In-Person Fundraising Assets

Crypto Sponsorship One-Pager

Crypto Sponsorship One-Pager
Customize on Canva Here

Crypto Flyer

Crypto Flyer
Customize on Canva Here

Direct Mail Fundraising Assets

Postcards

With QR Code

With QR Code
Customize on Canva Here

Without QR Code

Without QR Code
Customize on Canva Here

Other Ways to Give

Other Ways to Give
Customize on Canva here

Donate Crypto Single

Donate Crypto Single
Customize on Canva here

Donate Stock Single

Donate Stock Single
Customize on Canva here

Donate DAF Single

Donate DAF Single
Customize on Canva here

Flyer Mailer

Other Ways to Give

Other Ways to Give
Customize on Canva Here

Donate Crypto Single

Donate Crypto Single
Customize on Canva here

Donate Stock Single

Donate Stock Single
Customize on Canva here

Donate DAF Single

Donate DAF Single
Customize on Canva here

Upcoming Webinars

Fundraising Success Kickoff

September 10, 2024
2:30 PM ET

Register

Q3 All Client Meeting: Introducing Your End of Year Toolkit

September 11, 2024
1:00 PM ET

Register

Social Media Magic 🔮🪄: Transforming Your Crypto Fundraising

September 12, 2024
1:00 PM ET

Register

Donation Prize Offers

2024 Giving Season Prizes
Crypto Giving Tuesday Prizes

Download Offers

Ready to get in the game? Start planning now to kick your fundraising into high gear. Let’s make this giving season a winner for everyone! 🏆✨

View Prize Terms & Conditions

Changed your mind about which success track fits your year-end fundraising needs? No problem—explore our Minimal ⏳ and Power 🚀 track options:

Minimal ⏳
Standard 💪