Minimal Track ⏳
One Hour Per Week
- Readiness
- Email Fundraising
“An Added Giving Option”
September Action Timeline
Streamline your end of year giving with our Fundraising Action Timeline!
We’ve removed the guesswork of what to do and when to do it by creating a clear, week-by-week activation plan tailored to your chosen Minimal Fundraising Success Track to ensure an impactful giving season.
- Week of September 10 - Register for and attend the Q3 All-Client Meeting: Introducing Your End of Year Toolkit.
- Week of September 17 - Explore your 2024 End of Year Toolkit and choose your Fundraising Success Track.
- Week of September 24 - Schedule an internal staff meeting to review the 2024 End of Year Toolkit, assign Q4 tasks, and develop an action plan to prepare for the end-of-year fundraising season.
Your End of Year Activations
Readiness
- Attend a Fundraising Success Kickoff
- Register for an upcoming session - happening every Tuesday
- Audit and optimize your donation giving page(s)
- How to Embed a Donation Form for a Single Asset Type (recommended)
- Submit your giving pages for a complimentary audit from our client success team
Email Fundraising
- Highlight crypto, stocks, and DAFs in existing donor email campaigns
- Ensure these giving options are prominently featured in your current fundraising emails.
- Create an email campaign for Crypto Giving Tuesday
- Create a series of countdown emails leading up to Crypto Giving Tuesday, showcasing different aspects of your campaign like impact stories, donor highlights, and exclusive incentives to build anticipation.
- Launch 🚀 an email campaign in December emphasizing the tax deadline.
- Send emails in December reminding donors of the tax benefits of giving before the end of year deadline.
🌟Bonus Strategy - Customize one of our template emails for your nonprofit and share it with key volunteers and board members. They can then send it to their personal and professional networks, encouraging donations in their honor.
Gratitude
- Regularly thank and spotlight your donors!
- Show appreciation and increase visibility through thoughtful stewardship and passive marketing to keep supporters engaged and attract new ones. Follow Beyond Transactions: The Art of Acknowledging Crypto Donations for best practices.
Additional Knowledge Base Resources
Template Vault
Welcome to your Template Vault! Use these easy-to-implement email fundraising templates to create effective, donation-driven campaigns during the giving season.
🎨 Customizable Design Assets
It’s time to get creative and customize these visuals to match your brand and make a lasting impression to your donor base!
Using Canva
All of our graphics are available as templates in Canva, a free-to-use online graphic design tool. Canva is a simple drag-and-drop experience, making graphic design simple and easy for marketers & designers of all levels. You will need a free Canva account to access these files.
New to Canva? Learn the basics here:
Our templates are also available as standalone graphics that your team can edit in Photoshop, Illustrator or other design programs.
Email Fundraising Assets
Email design is just as important as the content itself. A well-crafted email layout not only grabs attention but also enhances the readability of your message, making it easier for your donors to engage with your content. To help you make the most of your email campaigns, we’ve created customizable assets to help you showcase new giving options in your emails.
Icons
Flow Diagrams
Crypto Giving Tuesday
Get hype! Celebrate the donations you receive and encourage more donations by posting your wins throughout Crypto Giving Tuesday – use the Milestone template, edit your donation amount and share with your followers.
Donation Prize Offers
Download Offers
Ready to get in the game? Start planning now to kick your fundraising into high gear. Let’s make this giving season a winner for everyone! 🏆✨
View Prize Terms & Conditions
Changed your mind about which success track fits your year-end fundraising needs? No problem—explore our Standard 💪 and Power 🚀 track options: